{"id":632,"date":"2011-03-23T06:42:10","date_gmt":"2011-03-23T06:42:10","guid":{"rendered":"http:\/\/www.djoh.net\/inde\/?p=632"},"modified":"2011-03-23T06:42:10","modified_gmt":"2011-03-23T06:42:10","slug":"campagne-de-publicite-incroyable-pour-bar-de-delhi","status":"publish","type":"post","link":"http:\/\/www.djoh.net\/inde\/campagne-de-publicite-incroyable-pour-bar-de-delhi\/","title":{"rendered":"Campagne de publicit\u00e9 incroyable pour un bar de Delhi"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/images.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_4.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/images.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_4.jpg?resize=520%2C338\" alt=\"\" title=\"Nehru Place, Delhi\" width=\"520\" height=\"338\" class=\"alignnone size-full wp-image-633 framed\" srcset=\"https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_4.jpg?w=520 520w, https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_4.jpg?resize=300%2C195 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><br \/>\nLa place Nerhu de Delhi voit passer chaque jour deux millions de jeunes indiens, dont une large majorit\u00e9 travaille dans l&#8217;IT. Malgr\u00e9 ce potentiel gigantesque, le bar <strong>First Floor<\/strong> restait perdu au milieu de milliers de petits magasins. Gr\u00e2ce \u00e0 une campagne de pub cr\u00e9ative, le bar a d\u00e9multipli\u00e9 sa fr\u00e9quentation !<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/images.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_3.jpg?resize=520%2C293\" alt=\"\" title=\"Delhi First Floor bar\" width=\"520\" height=\"293\" class=\"alignnone size-full wp-image-635 framed\" srcset=\"https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_3.jpg?w=520 520w, https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_3.jpg?resize=300%2C169 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>Le nombre de supports publicitaires d\u00e9passant l&#8217;entendement, le First Floor a fait appel a sept acteurs en herbe et une id\u00e9e pour le moins originale : ces sept indiens simulant une ivresse joyeuse, portaient sur eux un panneau directionnel pointant vers le bar. Rapidement, les passants se sont arr\u00eat\u00e9s, ont discut\u00e9 et le bouche \u00e0 oreille a rapidement fonctionn\u00e9 !<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/images.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_1.jpg?resize=520%2C296\" alt=\"\" title=\"Delhi Advertisement Bar\" width=\"520\" height=\"296\" class=\"alignnone size-full wp-image-634 framed\" srcset=\"https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_1.jpg?w=520 520w, https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_1.jpg?resize=300%2C171 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/91.121.97.162\/inde\/wp-content\/uploads\/2011\/03\/moodboard_2.jpg?resize=520%2C626\" alt=\"\" title=\"Bar India drunk\" width=\"520\" height=\"626\" class=\"alignnone size-full wp-image-636 framed\" srcset=\"https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_2.jpg?w=520 520w, https:\/\/i0.wp.com\/www.djoh.net\/inde\/wp-content\/uploads\/2011\/03\/moodboard_2.jpg?resize=249%2C300 249w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>Une id\u00e9e de fou qui aurait bien du mal \u00e0 passer en France&#8230;<\/p>\n<p><small><a href=\"http:\/\/adsoftheworld.com\/media\/ambient\/first_floor_bar_and_restaurant_drunken_direction_signs\">Source<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La place Nerhu de Delhi voit passer chaque jour deux millions de jeunes indiens, dont une large majorit\u00e9 travaille dans l&#8217;IT. Malgr\u00e9 ce potentiel gigantesque, le bar First Floor restait perdu au milieu de milliers de petits magasins. Gr\u00e2ce \u00e0 une campagne de pub cr\u00e9ative, le bar a d\u00e9multipli\u00e9 sa fr\u00e9quentation ! Le nombre de <a href=\"http:\/\/www.djoh.net\/inde\/campagne-de-publicite-incroyable-pour-bar-de-delhi\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-vie-en-inde"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":0,"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/media\/634"}],"wp:attachment":[{"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.djoh.net\/inde\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}